How the Market Decides
Your Home’s Value
Why the first price matters most — and how to adjust without drifting off course.
The Direction You Choose First
The price is too important to be a shot in the dark.
It's your compass through the fog.
The market reads your signal fast.
Adjustments later can help,
but they can't erase a shaky start.
Every seller wants maximum price.
That means getting the price right on day one —
drawing the strongest buyers early,
then staying steady as the road curves.
Six Truths The Market Taught Me
The First Price Sets the Story
The opening price tells buyers how serious you are.
A strong start creates momentum.
A wishful price loses urgency fast.
Showings and offers are signals
Few showings or no offers mean buyers aren’t convinced.
Early low offers aren’t insults — they’re information.
The market speaks through behavior, not words.
Overpricing erodes your best price
You can list above true market value.
But the longer you sit, the less likely you are to get your highest possible price.
Buyers start assuming something is wrong.
The market only pays top dollar for fresh, confident listings.
No offer, no negotiation'
A realistic price brings offers.
No offers means no negotiation — just silence.
When priced right, competition fights for you.
When priced wrong, you’re waiting for a conversation that never starts.
Marketing gets eyes, not offers
Great marketing gets the right buyers to look at your listing.
But without the right price, they keep scrolling.
Marketing shows your home — price gets the offers.
Price feels personal. Market doesn't care.
Your kitchen hosted holidays. Buyers see countertops.
My job: Get you maximum price. Not sentimental value.
Pricing is the hardest fork.
Fear pulls both ways:
asking too much
leaving money behind
No formula eliminates that tension.
What matters is staying oriented when the road ahead blurs —
with someone helping you navigate each turn.
That's the difference between drifting
and arriving where you want
If Pricing Feels Hard, That’s Normal
Pricing is the hardest decision in selling a home.
You’re not just selling square footage.
You’re closing a chapter
You don’t need perfect certainty.
You need a strategy that protects your options and keep them real.
If you want to talk it through before you commit to a path, we can start there.
No pressure. Just clarity.