Understanding The Home Buyer. The AIDA model
One of the most important and challenging tasks for us marketers is our continuous effort to understand our buyers better. We try to...
“Saticficing” in the home buying process
In his 1982 book “Models Of Bounded Rationality And Other Topics In Economics” Nobel-laureate economist Herbert Simon (1916-2001) coined...
Marketing a Listing. The Importance of Branding
Let’s start with a definition. According to the American Marketing Association a brand is a "Name, term, design, symbol, or any other...
