March 2, 2018

One of the most important and challenging tasks for us marketers is our continuous effort to understand our buyers better. We try to understand how they react to our messages and how they process them to make decisions. There are many models marketers use to describe t...

October 24, 2017

In his 1982 book “Models Of Bounded Rationality And Other Topics In Economics”  Nobel-laureate economist Herbert Simon (1916-2001) coined the term Saticficing. With this hybrid term , a combination of satisfy and suffice,  professor Simon describes  a process consumers...

November 29, 2011

Let’s start with a definition. According to the American Marketing Association a brand is a "Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers."

While most people associate a brand with...

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Bill Geronymakis

Associate Broker

The Real Estate Marketing Experts

Tel: 540-840-2141

Keller Williams Realty

923 Maple Grove Dr, Suite 205 - Fredericksburg VA 22407 

3510 Remson Court, Suite 301 Charlottesville, VA 22901