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Bill Geronymakis
Associate Broker

The Rise of Social Media in Real Estate Marketing


Around 15 years ago, Bill recognized a seismic shift in the real estate industry. Social media platforms presented unprecedented opportunities and challenges for traditional real estate agents. In the pre-digital era, agents relied heavily on MLS listings, open houses, and the occasional tiny, pixelated, black-and-white picture in the local Sunday paper. However, the advent of social media revolutionized the way properties are marketed and discovered.

Harnessing the Power of Social Media

Today, social media platforms offer instant home search capabilities for everyone, complete with high-definition images, immersive 3D virtual tours, captivating drone footage, and much more. Recognizing this paradigm shift, Bill founded The Real Estate Marketing Experts to harness the power of social media and turn this challenge into a competitive advantage for every home seller.


With over 25 years of experience in the real estate industry across the United States and Europe, coupled with an MBA in marketing, Bill is dedicated to making high-quality, targeted social media marketing accessible to homeowners seeking to sell their properties quickly and at top dollar.


Tailored Social Media Strategies and Advanced Targeting

The Real Estate Marketing Experts specializes in crafting tailored social media strategies that leverage the vast reach and engagement potential of platforms like Facebook, Instagram, and TikTok. By leveraging data-driven insights, targeted advertising, and visually stunning content, Bill and his team ensure that each property receives maximum exposure to the right audience.


Utilizing advanced targeting tools and algorithms, they precisely identify and reach potential buyers who match the desired buyer persona for each listing. This targeted approach ensures that marketing efforts are highly focused and efficient, maximizing the effect of advertising.


Whether it's creating captivating virtual tours, curating eye-catching photo galleries, or leveraging the most innovative targeting tools, The Real Estate Marketing Experts stays ahead of the curve, embracing the latest social media trends, technologies, and targeting capabilities to deliver unparalleled results for their clients.

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